Our Story

Linda DiFronzo, founder of Wig Lift, has been a licensed hairdresser for over 35 years, and has been working with wigs and hairpieces for over 25 years. She is the owner of Hair For You Salon in Highland Park, IL.

After working closely with wigs and hairpieces for several years, Linda found herself dissatisfied with the products available for synthetic hair. She set out to create a complete line of products that would make washing and styling synthetic hair easier as well as protect the hair so that it would last longer. Linda also realized the need to provide a product line that was fragrance free, so that those with sensitive scalps and/or smell aversions could use the products on their wig or hairpiece without irritation. After years of thorough research and product testing, Wig Lift Synthetic Hair Care products were born. Linda is excited to finally be able to provide her signature wig care line to anyone who wears or services synthetic hair nationwide.